Cartier ‘Pasha de Cartier Watch’ pre-launched in Korea

The Pasha de Cartier watch from Cartier returns with a new look for 2020. Although the official global launch date is September 4, it will be pre-launched from today on July 15th in Korea, one of Cartier’s major markets.

Although the origins of the Pasha de Cartier are somewhat unclear, according to the Cartier archives, El Gloui, who was called the ‘Pasha of Marrakech’ in the 1930s, commissioned replica Cartier for a waterproof wristwatch that could be worn while swimming or bathing. This timepiece was created as the first original Pasha watch. The military-style waterproof wristwatch made in 1943 also influenced the design of the Pasha watch that continues to this day. For reference, Pasha was an honorary title given to high-ranking officials such as monarchs, governors, and commanders during the Ottoman Empire in the past. The name goes well with the charismatic appearance of the Pasha Watch.
The Pasha Watch, born in 1985, continues the tradition of the Maison’s first waterproof wristwatch, as well as its distinctive design, including a round case and a square shape inside the dial, a screw-down crown cap connected by a short chain, and a blue cabochon. got attention. And it emphasized the sporty impression by adopting Arabic numerals, almost the only one in the Cartier replica watches collection, where the classic Roman indexes are the main ones. The new Pasha de Cartier watch collection, newly launched this year, continues these iconic features.
The new Pasha de Cartier watch collection is available in two sizes: 41mm and 35mm. It is worth noting that Pasha de Cartier is a unisex collection that emphasizes sportiness for both men and women. The case material is stainless steel and gold, and each case has a relatively diverse variation configuration. Regardless of the case material, the silver-tone dial is decorated with a radially spreading Flinqué guilloché pattern to deliver a subtle three-dimensional and luxurious feel.
A cabochon-cut blue spinel (steel model) or sapphire (gold model) is always set in the center of the fluted crown cap, which is connected by a short chain on the right side of the case. It is one of the signature design elements that come to mind when thinking of the Cartier watch collection. In addition, a blue spinel cabochon or a sapphire cabochon can be identified in the center of the winding crown hidden under the crown cap. In addition, it is said that it supports a personalization engraving service that allows you to engrave your initials or short phrases on the case contact surface that is exposed when the crown cover connected to the chain is lifted.
Regardless of case material or size, the movement of all models is equipped with an in-house automatic caliber 1847 MC (frequency of 4 Hz, power reserve of 40 hours). However, only the 41mm model has a date window between 4 and 5 o’clock, and the 35mm model omits the date window. The case thickness is 9.55mm for the 41mm model and 9.37mm for the 35mm model, which is slightly thinner on the latter side. You can also appreciate the movement by applying the sapphire crystal caseback to all models. The case waterproof performance is also 100m, which is practical for the sporty collection concept.
In addition, for the first time in the Pasha de Cartier collection, the Quick Switch system was introduced, allowing you to easily attach and detach the metal bracelet and alligator leather strap without any tools. It has a structure that can be easily separated by pressing the push button shape that slightly protrudes out of sight on the inside of the case-integrated lug. This type of unique interchangeable strap system has already been shown in the Santos de Cartier collection, which was re-launched in 2018, and received a great response. The bracelet also features a so-called Smart Link sizing system that can be easily removed or added with the push of a small push button hidden outside each link.
Meanwhile, in order to actively promote Pasha de Cartier, the Maison’s first waterproof wristwatch and a cult watch with a unique sensibility and design, to young millennials in their 20s and 30s, each has its own unique personality and We also unveiled the so-called Pasha Community, which consists of five world-class stars with sparkling talent.